Munich found itself again in SCHMUCK-fever and the SCHMUCK-Show provided a magnificent start to the proceedings! Several hundred guests came to see the live show of over 80 international pieces of jewellery in the GoldbergStudios.
The show offered a unique overview of the diversity to be found in the exhibitions during the SCHMUCK-days and was accompanied by the SCHMUCK-Finder. This practical brochure in pocket format provided a perfect overview of the show and further exhibitions with colour images and city maps.
The website was also new in 2013, particularly with the online SCHMUCK-Finder service including city maps and direct links to the participating galleries and jewellers.